{"id":3142,"date":"2018-01-24T21:02:25","date_gmt":"2018-01-24T21:02:25","guid":{"rendered":"https:\/\/ahm-honduras.com\/?p=3142"},"modified":"2018-02-01T16:29:43","modified_gmt":"2018-02-01T16:29:43","slug":"the-honduras-2020-program-presents-the-latest-trends-in-the-retail-market-and-branded-wholesale-in-the-u-s-that-the-texile-and-apparel-sector-in-honduras-could-explore-to-its-advantage","status":"publish","type":"post","link":"https:\/\/ahm-honduras.com\/?p=3142","title":{"rendered":"The Honduras 2020 Program presents the latest trends in the retail market and branded wholesale in the U.S. that the texile and apparel sector in Honduras could explore to its advantage."},"content":{"rendered":"<blockquote><p>Co-Creation adds value to your organization and elevates the relevance of your company in the retailers\u2019 or brands\u2019 matrix of A, B, and C suppliers.<\/p><\/blockquote>\n<p>Retailers and brands are pivoting to outsource to their A suppliers design, trend development in finished garments. Instead of wholly relying on internal design teams to drive seasonal product development, retailers and brands are leveraging their supply chain to hire designers and creative directors to drive trend and product development for them season to season and in some cases \u00abseason less\u00bb when a trend or fashion item is hot. Remember that \u00abseason less\u00bb design, product development is now possible because of ease in adding new styles to their web sites vs the old model of loading brick and mortar locations seasonally.\u00a0E-comm makes launching new trend product product at any time in the development calendar.<\/p>\n<blockquote><p><em>Co-creating makes your company more relevant in the E-comm space.<\/em><\/p><\/blockquote>\n<p>In response to this latest trend at retail and brands, many of these A garment suppliers (i.e. Koreans, Taiwanese) are hiring design teams and housing them in offices close to retail and brand headquarters in USA so their design and concept teams can interact directly with merchants and sourcing teams regularly.\u00a0 The\u00a0AHM\u00a0membership should know that this trend to outsource design, product development to suppliers is growing. For the textile or garment supplier that meets the challenge, this business model creates a dependency for the retailer to have to book the order with the supplier that brought the design development to the table because then there is no time to replace the development with another supplier.\u00a0 The future for A suppliers is to\u00a0<strong>add value\u00a0<\/strong>by owning the fashion, trend development for their retail and brand customers to final commercialization.<\/p>\n<p>How do you achieve success in driving <strong>Co-Creation<\/strong> proactively to differentiate from your competition?<\/p>\n<ul>\n<li>Own the value chain from concept to commercialization. Don\u2019t wait for your customer to provide the trend, bring trend to your customer with quarterly appointments.<\/li>\n<li>Create a company culture that emphasizes newness, trend &amp; innovation to disrupt your market competition.<\/li>\n<li>Allocate company resources to hire a design and creative team to drive trend in seasonal color, materials and silhouette<\/li>\n<li>Attend fabric and supplier fairs that are hosted by your retail and brand customer to work closely with the retailer and \/ or brand to understand the brand story and design into the brand story custom<\/li>\n<li>Think \u201cseason-less\u201d in newness with quick reaction times with a narrow fabric palette for speed to market<\/li>\n<li>Attend global trade shows like Premier Vision and Outdoor Retailer Show annually or bi-annually for inspiration in driving trend, newness<\/li>\n<li>Lean on your supply chain for research &amp; development (i.e. chemical, dyestuffs, yarn, equipment suppliers)<\/li>\n<li>Be focused and knowledgeable in your selected category researching aspirational brands for trend guidance<\/li>\n<li>Create a dependency between your customer and your creative teams to increase market share and reduce internal work load of your customer whose resources are tight due to internal margin pressure<\/li>\n<li>Carry and show trend line of fabrics, garments to your customer appointments<\/li>\n<li>Understand your customers\u2019 development calendar \u2013 timing is everything. The internal retail and brand seasonal development calendar drives the sample development timelines and merchant buy due dates. Ask for appointments to show the trend line at critical moments in the calendar by season.<\/li>\n<li>Align with the design team\u2019s aesthetic to deliver trend appropriate sample development.<\/li>\n<li>Co-Creation = Higher Market Relevance = Dependency = Higher Margins<\/li>\n<\/ul>\n<p>For further details on this topic, Mr. Joe Cuervo, Textile and Apparel Manager for the Honduras 2020 Program can be reached at the following email address: <a href=\"mailto:jcuervo@honduras2020.com\">jcuervo@honduras2020.com<\/a><\/p>\n<h5><img decoding=\"async\" class=\"alignleft wp-image-3136 size-full\" src=\"https:\/\/ahm-honduras.com\/wp-content\/uploads\/2018\/01\/JoeCuervo.jpg\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/ahm-honduras.com\/wp-content\/uploads\/2018\/01\/JoeCuervo.jpg 200w, https:\/\/ahm-honduras.com\/wp-content\/uploads\/2018\/01\/JoeCuervo-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><br \/>\nJoe Cuervo, Honduras 2020 Manager of Textile and Apparel, background includes textile manufacturing and global retail strategic raw materials sourcing for Lands\u2019 End, JC Penney Private Brands and Fossil Group. Seasoned experience in driving global sourcing, innovative product development and commercialization against seasonal timelines aligned with creative and design teams to grow market share and consumer satisfaction. In the Honduras 2020 role, Joe\u2019s primary goals will be to attract and facilitate foreign investment and assist with strategies to grow market share of existing Honduras operations. With regard to growing existing Honduran operations market share, Joe will update the Honduras matrix with ideas that represent latest market trends at retail and branded wholesale in the USA. This is the first of a series of articles on these trends.<\/h5>\n<p>&nbsp;<\/p>\n<h3>El Programa Honduras 2020 presenta las \u00faltimas tendencias del mercado al detalle y mayorista de marcas en EEUU para exploraci\u00f3n y aprovechamiento de la industria textil hondure\u00f1a<\/h3>\n<blockquote><p><em>La co-creaci\u00f3n agrega valor a su organizaci\u00f3n y eleva la relevancia de su empresa en la matriz de minoristas o marcas de los proveedores A, B y C. <\/em><\/p><\/blockquote>\n<p>Los minoristas y las marcas est\u00e1n orient\u00e1ndose a subcontratar a sus proveedores tambi\u00e9n para el dise\u00f1o y desarrollo de tendencias en prendas acabadas. En lugar de confiar totalmente en equipos de dise\u00f1o interno para impulsar el desarrollo estacional de productos, los minoristas y las marcas aprovechan su cadena de suministro para contratar dise\u00f1adores y directores creativos para impulsar la tendencia y el desarrollo de productos de temporada en temporada y en algunos casos \u00abfuera de temporada\u00bb cuando una tendencia o un art\u00edculo est\u00e1 de moda. Se debe tener presente el dise\u00f1o y el desarrollo de productos \u00abfuera de temporada\u00bb \u2013sin asociarlos a una temporada espec\u00edfica\u2013 pues hoy en d\u00eda es posible agregar estilos nuevos con la facilidad que proporcionan los sitios web. Esto contrasta con el modelo anterior de cargar de inventario las tiendas comercializadoras para cada temporada. A trav\u00e9s del comercio electr\u00f3nico, se lanza un nuevo producto de tendencia en cualquier momento en el calendario de desarrollo.<\/p>\n<blockquote><p><em>La co-creaci\u00f3n hace que su empresa sea m\u00e1s relevante en el espacio de comercio electr\u00f3nico.<\/em><\/p><\/blockquote>\n<p>En respuesta a esta \u00faltima tendencia de minoristas y marcas, muchos de estos proveedores A (coreanos, taiwaneses) est\u00e1n contratando equipos de dise\u00f1o y ubic\u00e1ndolos en oficinas cercanas a los centros de venta al detalle y oficinas centrales o sedes de marcas en Estados Unidos. Lo anterior, para que sus equipos de dise\u00f1o puedan interactuar directamente con comerciantes y equipos de \u201csourcing\u201d regularmente. Las empresas afiliadas a la AHM deben conocer que esta tendencia de subcontratar el dise\u00f1o y el desarrollo de productos a proveedores est\u00e1 creciendo. Para el proveedor textil o de prendas de vestir que asume el desaf\u00edo, este modelo comercial crea una dependencia para que el minorista \/ vendedor al detalle tenga que reservar el pedido con el proveedor que trajo el desarrollo del dise\u00f1o a la mesa porque no hay tiempo para reemplazar el desarrollo con otro proveedor. El futuro de los \u201cproveedores A\u201d est\u00e1 en agregar valor aprovechando que son propietarios del desarrollo de moda y tendencias para sus clientes minoristas y marcas hasta la comercializaci\u00f3n final.<\/p>\n<p><strong>\u00bfC\u00f3mo se logra el \u00e9xito al impulsar la co-creaci\u00f3n de forma proactiva para diferenciarla de su competencia?<\/strong><\/p>\n<p>Se debe:<\/p>\n<ul>\n<li>Poseer la cadena de valor desde el concepto hasta la comercializaci\u00f3n. No espere a que su cliente le proporcione la tendencia, lleve la tendencia a su cliente con citas trimestrales.<\/li>\n<li>Crear una cultura de empresa que enfatice la novedad, la tendencia y la innovaci\u00f3n para interrumpir (disrupt) la competencia en el mercado.<\/li>\n<li>Asignar recursos para contratar un equipo creativo y de dise\u00f1o que impulsen la tendencia en el color, materiales y silueta de temporada.<\/li>\n<li>Asistir a ferias de telas y proveedores en las que promocionadas por sus clientes minoristas y de marca para trabajar estrechamente con el minorista y \/ o la marca para comprender la historia y el dise\u00f1o de la marca personalizada.<\/li>\n<li>Pensar en novedades \u00abfuera de temporada\u00bb con tiempos de reacci\u00f3n r\u00e1pidos utilizando una gama reducida de telas para acelerar la comercializaci\u00f3n (<em>speed to market<\/em>).<\/li>\n<li>Asistir a ferias comerciales globales como <em>Premier Vision<\/em> y <em>Outdoor Retailer Show<\/em> anualmente o dos veces al a\u00f1o en busca de inspiraci\u00f3n para impulsar la tendencia, la novedad.<\/li>\n<li>Apoyarse en su cadena de suministro para investigaci\u00f3n y desarrollo (productos qu\u00edmicos, colorantes, hilados, proveedores de equipos).<\/li>\n<li>Mantener el enfoque y ser conocedor de su categor\u00eda seleccionada investigando marcas ambiciosas para orientaci\u00f3n de tendencias.<\/li>\n<li>Crear una dependencia entre su cliente y sus equipos creativos para aumentar la cuota de mercado y reducir la carga de trabajo interno de su cliente, cuyos recursos son escasos debido a la presi\u00f3n de los m\u00e1rgenes internos.<\/li>\n<li>Llevar consigo y mostrar l\u00ednea de tendencia de telas, prendas de vestir a sus clientes.<\/li>\n<li>Comprender el calendario de desarrollo de sus clientes: el tiempo lo es todo. El calendario interno de desarrollo minorista y de marcas de la temporada impulsa los plazos de desarrollo de la muestra y las fechas de vencimiento de compra del comerciante. Solicite citas para mostrar la l\u00ednea de tendencia en momentos cr\u00edticos del calendario por temporada.<\/li>\n<li>Alinearse con la est\u00e9tica del equipo de dise\u00f1o para ofrecer un desarrollo de muestras apropiadas para la tendencia.<\/li>\n<li>Co-creaci\u00f3n = Mayor relevancia en el mercado = Dependencia = Mayores m\u00e1rgenes.<\/li>\n<\/ul>\n<p>Para mayores detalles sobre este tema puede comunicarse con el Se\u00f1or Joe Cuervo, Gerente del Sector Textil y Confecci\u00f3n del Proyecto Honduras 2020. Correo electr\u00f3nico: <a href=\"mailto:jcuervo@honduras2020.com\">jcuervo@honduras2020.com<\/a><\/p>\n<h5><img decoding=\"async\" class=\"alignleft wp-image-3136 size-full\" src=\"https:\/\/ahm-honduras.com\/wp-content\/uploads\/2018\/01\/JoeCuervo.jpg\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/ahm-honduras.com\/wp-content\/uploads\/2018\/01\/JoeCuervo.jpg 200w, https:\/\/ahm-honduras.com\/wp-content\/uploads\/2018\/01\/JoeCuervo-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><br \/>\nEl Sr. Joe Cuervo es gerente de textil y confecci\u00f3n del Programa Honduras 2020. Su experiencia incluye manufactura textil y suministro global de materia prima estrat\u00e9gica a minoristas (retailers) para Lands&#8217; End, JC Penney Private Brands y Fossil Group. Cuenta con una amplia experiencia en impulsar procesos de abastecimiento global, desarrollo de productos innovadores y comercializaci\u00f3n en plazos temporales alineados con los equipos creativos y de dise\u00f1o para aumentar la cuota de mercado y la satisfacci\u00f3n del consumidor. En el Programa Honduras 2020, las principales metas de Joe son atraer y facilitar la inversi\u00f3n extranjera as\u00ed como asistir con las estrategias para aumentar la participaci\u00f3n de las operaciones existentes en Honduras en el mercado. Con respecto a lo anterior, Joe actualizar\u00e1 la matriz del sector en Honduras con ideas para aprovechar las \u00faltimas tendencias del mercado al detalle y mayorista de marca en EEUU. Este es el primer art\u00edculo de una serie sobre dichas tendencias.<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Co-Creation adds value to your organization and elevates the relevance of your company in the retailers\u2019 or brands\u2019 matrix of A, B, and C suppliers. Retailers and brands are pivoting to outsource to their A suppliers design, trend development in finished garments. Instead of wholly relying on internal design teams to drive seasonal product development,&#8230; <a class=\"read-more\" href=\"https:\/\/ahm-honduras.com\/?p=3142\"> READ MORE<\/a><\/p>\n","protected":false},"author":4,"featured_media":3140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-3142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ahm-honduras.com\/index.php?rest_route=\/wp\/v2\/posts\/3142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahm-honduras.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahm-honduras.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahm-honduras.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ahm-honduras.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3142"}],"version-history":[{"count":0,"href":"https:\/\/ahm-honduras.com\/index.php?rest_route=\/wp\/v2\/posts\/3142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ahm-honduras.com\/index.php?rest_route=\/wp\/v2\/media\/3140"}],"wp:attachment":[{"href":"https:\/\/ahm-honduras.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahm-honduras.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahm-honduras.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}